Digital Marketing Course Certification ONLEI

  What marketing Strategy does Burger King use? Promotion – Burger King uses a variety of channels to promote its products. It offers sales promotions with deals and discounts, advertising, social media and more. Burger King is one great example of gamifying marketing communication. Burger King uses two generic strategies for competitive advantage: cost leadership and broad differentiation. The company's primary generic competitive strategy is cost leadership. According to Michael Porter's model, this generic strategy involves minimizing costs, which leads to low prices. Burger King Digital Marketing Strategy  Burger King is one of the world’s largest burger chains. It was founded in 1954 in Miami, a year before McDonald’s started operating. Today it serves 11 million customers globally every day.  It has maintained its global footprint using out-of-the-box marketing campaigns that are memorable. These omnichannel marketing efforts have proven the chain’s dominance in ...

  Zomato's Digital Marketing Strategies Zomato , the popular online food delivery and restaurant discovery platform, has become a household name in India and many other countries.Zomato's Digital Marketing Strategies The company has been successful in leveraging the power of digital marketing to reach out to their target audience and engage them effectively. In this article, we will take a closer look at the digital marketing strategies of Zomato and how they have been able to create a strong brand presence in the highly competitive food industry. From social media marketing to search engine optimization, we will delve into the various techniques and tools that Zomato has utilized to stay ahead of the game. Introduction to Zomato and Digital Marketing ( Zomato's Digital Marketing Strategies) What is Zomato? Zomato is an Indian-based restaurant aggregator and food delivery company that provides information, menus, and user reviews of restaurants. It was founded in 2008 an...